
Rolls-Royce Power Systems – customer reference in the UK
For the customer story we traveled to the UK, accompanied a gas power plant in real operation and interviewed the customer on site.
When films, trade show content and new formats are needed regularly, a production partner who knows your brand pays off. Imagine Yes supports your communication with well-rehearsed processes and the right team for every task.


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The collaboration can begin with a single project. With every production, our understanding of your brand, topics and approval paths grows. New tasks can thus be assessed and prepared faster.
The result: less repeated onboarding, clearer decisions and a production process that doesn't start from scratch with every brief.
Approved looks, tonalities and design decisions don't have to be developed anew for every project.
We know contacts, approval paths and typical requirements and can assess new tasks faster.
Films, animations, trade show content and versions emerge from one shared visual and content line.
For every production we assemble the right setup – from a compact team of specialists to a large international production.
Shot footage, 3D data, animations and developed visual worlds can be developed further and reused sensibly for suitable tasks.
Two examples of the value of a well-rehearsed collaboration. The range of production is shown by the examples further below.
For the current brand film, two briefing sessions were enough. Thanks to the long-term collaboration we already knew the brand, its standards and way of working and could then independently take over concept, interviews, editing of existing material, model shoots, shoot planning and post-production.
Even short-notice changes to locations were solved within the tight deadline. Concept and finished film were approved without a single round of corrections. The case shows what becomes possible when a production partner understands not just the current brief but the brand.
For Rolls-Royce Power Systems, very different productions have been created over many years: cinematic industrial films, technical 3D communication, trade show content, AI films and interactive applications.
Topics and methods change. The understanding of brand, technical relationships, contacts and quality standards remains. This means new tasks can be assessed faster and realized with the right team and production method.
We don't think of content as a one-off. From one film, one shoot or one visual world we develop as many sensibly usable assets as possible – tailored to target group, channel, country and communication occasion.
Already at the concept stage we consider how footage and content can be reused later. This way, a production yields not just individual films but coherent content packages for many channels and occasions.
The structured and efficient realization of complex productions, formats and versions is part of our DNA thanks to more than 2,000 completed projects.
34 countries ·
6 continents
B2B content is created where people, products and plants are available. When an interview, a product shot or a technical shoot is needed at short notice, Imagine Yes organizes and manages the right production on site.
Thanks to an international network of proven partners and qualified teams, we can respond flexibly – from a single drone shot to a complete film production. Parallel shoots on two or three continents are also a regular part of our production routine.
Real people, real experiences and credible emotions: testimonials make the concrete benefit of a project visible from the customer's point of view. In B2B, hardly anything speaks more strongly for a company than a convincing reference.

For the customer story we traveled to the UK, accompanied a gas power plant in real operation and interviewed the customer on site.

Imagine Yes supports KUKA with customer references and testimonials worldwide. In the film: voices from the field from Eugen Riexinger and Asset International – interviews combined with insights into ongoing production.

An international customer story, produced at several locations in Spain, Friedrichshafen and Trapani.
Visualize complex products, technologies and processes so that they quickly become understandable and relevant.

Chemical processes and new methods visualized vividly.

A medical lens and its benefits explained for the medical target group.

Functions, applications and benefits of the ship automation and control software presented understandably.

The energy management system, how it works and its various possible uses, visualized.

A new product portfolio staged and explained with the help of generative AI.
B2B communication doesn't always have to explain. Brand films and event openers create attention, convey attitude and give events, trade shows or campaigns an emotional opening.
Not every occasion requires a new shoot. We transform existing high-quality footage into films of their own through new dramaturgy, editing, music and post-production. This creates new forms for new communication tasks without a complete production being necessary every time. If the project calls for it, we of course also produce entirely new material.

A rousing film developed entirely in post-production from previously shot material. An example of how existing footage can be reactivated emotionally and effectively for a new occasion.

A deliberately calmer staging for a different event format.

A visually told film for the maritime business that also works without language at the trade show booth. With emotional music it can be used as an event opener and for further communication occasions at the same time.

Anniversary film marking 100 years of mtu Rail history.
At the PowerGen Symposium of Rolls-Royce Power Systems with around 500 customers and business partners we filmed day one and cut the material overnight into an emotional opener for day two.
In parallel, an overall recap with highlights and interviews was created for external communication. Additional teams can produce testimonials, case stories and numerous social cutdowns on top of that – in all relevant formats.
Industrial products are often complex, immobile or not yet available in their final form. We make their structure, function and technical quality visually tangible – from the real manufacturing process to high-end cinematic staging.
The assembly of a PowerPack becomes visible step by step and conveys technical precision, quality and manufacturing expertise.
An engine is completely disassembled, reworked and rebuilt. The film makes the entire remanufacturing process and the transformation from old to new comprehensible.
A product that doesn't actually move is staged like in a science fiction film: the test bench almost looks like the interior of a spaceship you'd like to step into yourself.
We stage a prototype so convincingly as if the later engine were already fully available – enabling communication even before the final production stage.
Even if the product doesn't move, light, camera, perspective, sound design and post-production ensure that something happens for the viewer.
3D product visualization is a fixed part of Imagine Yes's B2B repertoire. It makes products, functions and technical processes visible that cannot or can hardly be shown with a camera. At the same time, precise 3D models often form the basis for our AI productions and large-format trade show visuals.
A gas genset is assembled component by component – staged with the precision and quality of a high-end watch commercial. This turns a complex technical product into an emotional brand experience.
The fully animated product trailer makes the assembly of a gas genset tangible like the assembly of a fine watch movement.
Precise 3D creates control. Generative AI expands the visual world.
Especially in B2B, generative AI opens up new possibilities: products can be shown in environments that would hardly be producible for real. Existing 3D models are developed into large-format campaign motifs, trade show visuals and moving images.
Classic and new production methods interlock: we combine precise 3D models with AI-generated textures and environments and then prepare the results for large-format applications.
A large-format leitmotif for the mtu presence at SMM. Here too, classic 3D data was combined with generative AI to create a high-quality, spatial visual world for the large trade show surface.

For the mtu booth at ees, five related motifs for large trade show walls were created. The basis were existing 3D models, textured with the help of AI, integrated into new environments and upscaled to the required formats.





Different ship types were first built as controllable 3D models and then integrated into realistic, atmospheric deployment scenarios with the help of AI.
AI disclosure: the ship scenes are AI-generated on the basis of our own 3D models.
What makes our everyday lives possible often remains invisible. The film shows how products from Rolls-Royce Power Systems work in the background so that people can enjoy their daily lives and special experiences: emergency power solutions safeguard stadiums, hospitals and hotels, among others, while propulsion systems keep ferries, for example, reliably moving.
The film connects technical B2B products with their concrete benefit for people and translates a complex portfolio into an emotional story.
AI disclosure: the film is fully AI-generated.
Long version available on request.
Generative AI makes it possible to stage technical products in surprising, attention-grabbing ways. In this LinkedIn film, the mtu Series 1163 engine emerges from the waves of the sea – the visual metaphor connects the product directly with its maritime deployment world, while the key benefits are shown in compact captions.
The product benefits are not created as a classic product shot but as a creative AI animation – and the same film comes in three versions at once: 16:9, 4:5 and 9:16, tailored to different channels and surfaces.



An mtu engine emerges from the sea: an AI-generated LinkedIn film that translates technical benefits into an attention-grabbing visual experience.
AI disclosure: the film images of all three versions are AI-generated.
The combination of a real product, classic image editing and generative AI can be transferred to a wide variety of products and industries.
The starting point is a robot arm in its original environment. The product is cleanly cut out and then integrated into different, purposefully developed backgrounds and application scenarios.


Example KUKA: from the existing product photo to flexibly usable visual worlds for different communication occasions.
This way, existing product material yields new, brand-appropriate visuals – without having to organize a new shoot for every environment and every application.
3D model · AI texturing · AI environment · high-resolution finishingWe usually respond to inquiries the same business day.
We get to know brand, target groups, topics, channels, approval paths and quality standards.
The collaboration can begin with a single specific project. In doing so, we already develop a process that also works for further tasks.
New topics are prioritized, specified and assigned to the right production method within a familiar framework.
Script, visual storyboard, execution and finalization follow traceable approval stages. Teams and capacities are scaled per project.
Further formats and adaptations can be created from approved foundations. Insights from completed productions flow into the next projects.
Every phase ends with a clear approval point. This keeps quality, deadlines and budget reliably under control.
Imagine Yes can work directly with marketing and communication teams or fully produce existing agency concepts.
One central production partner coordinates concept, shoots, animation, post-production and delivery across different topics and departments.
We translate ideas and storyboards into solid productions and take over the execution without blurring the agency's creative authorship.
In both models, clear responsibilities and one central point of contact keep the lines short.
No. The collaboration can begin with a single project. If the way of working and the result fit, a well-rehearsed production model can develop from it step by step.
No. We can take over a specific production or prioritize together which topics, formats and production methods make sense for the existing need.
No. Consistency doesn't mean uniformity. Brand and quality standards remain recognizable, while idea, style and production method are chosen anew for each task.
Yes. Roles and responsibilities are clearly defined for each project. Imagine Yes can develop the concept, realize an existing concept or take over and bring together individual production areas.
Yes. We produce in 34 countries on six continents and, where needed, create language, country, format and cut versions for different markets and channels.
Yes. When recurring tasks can be standardized, custom AI workflows and automations can be a sensible addition. These services are conceived and offered separately.
Live-action filming, animation, AI or explainer film – we choose what fits the story, the brand and the intended use.
Stage brands, show people and make companies tangible. We take care of concept, worldwide shoots and post-production.
Explore film production02New visual worlds, digital presenters and variants for your communication. From the first idea through controlled AI production to the finished film.
Explore AI film production03Show products before they are built. Make functions and processes visible that a camera cannot capture – as a film or an interactive application.
Explore 3D animation04Tell complex products, services and changes in an understandable way. We structure the content and turn it into script, visual language and film.
Explore explainer filmsA snowy village, dark windows, worried faces – until biogas brings the lights back and the Christmas market shines again. An animated holiday greeting that tells a technology topic warmly and humanly.
This too is part of ongoing B2B content production: seasonal formats such as Christmas and greeting films that simply belong to a company's annual rhythm.
You regularly need films and content, or would you like to start with a specific project first? Gabor Brüning will personally discuss with you which solution and which production setup fit your project, your team and your internal processes. We usually get back to you the same business day.