Complex made clear. Without dumbing it down.

Imagine Yes develops explainer films for products, processes, technologies and services – from the first content structure to the final version.

As 2D/3D animation, live-action filming or with AI. The production method follows the topic, the target group and the intended use.

2D animation in line drawing: hands hold a smartphone showing a car2D animation · line art

Clients we have worked for

2D animation showreel

A selection of 2D animations and explainer films by Imagine Yes.

Our approach

When a good explanation needs more than less text.

Complex topics do not become understandable simply by cutting information. What matters is finding the right story and the right images.

We work out what the target group really needs to understand, develop a clear dramaturgy from that and translate relationships into a visual language that suits the company.

The result is not an illustrated manual but a film that provides orientation and is remembered.

Selected explainer film project

A technical system that is hard to convey without images – and a film that makes it understandable in three minutes.

Technical 3D explainer film · energy · B2B communication

Rolls-Royce Power Systems – Microgrid

A microgrid connects different energy sources, storage units and consumers. The 3D animation makes visible how the components interact and how energy is distributed intelligently within the system.

More explainer films

Six topics, six visual languages.

A growing selection from 700+ explainer films produced – from different industries, with different production methods.

2D animation · health · explainer film

Generali Health Solutions – health told through everyday life

A 2D explainer film for Generali Health Solutions: illustrated everyday scenes, warm light, people between the workday and a night's rest. The animation translates a health topic into relatable images instead of tables.

2D animation · line art · brand

BMW – brand experience as an explainer film

An explainer film for BMW in reduced line drawing with a single color accent. Consultation situations, vehicles and spaces are condensed to the essentials so that the content takes center stage.

2D animation · energy · B2B communication

Rolls-Royce Power Systems – microgrid from a bird's-eye view

A second way of telling the microgrid story: from a bird's-eye view, the 2D animation shows how energy sources, storage and consumers interact over the day and at night.

2D animation · internal communication · English

E.ON – Playmaker

A 2D explainer film for E.ON in flat illustration: teams at the whiteboard, shared goals and a competency model that gives employees orientation. English-language version.

2D animation · marine technology · system explanation

Rolls-Royce Power Systems – NautIQ

A technical 2D explainer film on ship automation: bridge, energy and propulsion management are shown as one connected system, with clear graphics and a reduced color palette.

Motion design · live footage + typography · corporate film

Rolls-Royce Power Systems – opener for the 2025 corporate film

A motion design opener that combines aerial shots of real plants with large typography placed into the space. Not a classic explainer film, but the same task: making something complex tangible in a few seconds.

Explainer films also work natively in portrait format – here two films from an E.ON series on the supply chain.

Explainer film · 9:16

E.ON Supply Chain – Cables

Explainer film · 9:16

E.ON Supply Chain – DigiONS

Discuss a project

We usually respond to inquiries the same business day.

What we make understandable

From technology to change within the company.

Products and technologies

Show functions, benefits and possible uses so that even offers in need of explanation are quickly understood.

Processes and workflows

Translate invisible, internal or technical processes into a comprehensible visual sequence.

Services and business models

Make services tangible that cannot simply be filmed or shown as a single product.

Health and social topics

Tell sensitive or abstract content in an accessible, respectful way, close to the target group's reality.

Internal communication and change

Convey new processes, strategies or systems so that employees understand what is changing and why.

Trade show, sales and training content

Develop a content basis for different lengths, languages, formats and places of use.

Which production method fits?

Not the newest method. The one that explains.

2D animation

Ideal for clear processes, graphic systems, numbers, roles and abstract relationships. The style can be adapted precisely to the brand.

3D animation

When products, technical functions or spatial relationships need to be shown precisely – even where no real camera can go.

Live-action filming

When people, working environments, real applications or credible statements take center stage.

AI film production

When new visual worlds or motifs are needed that could only be produced classically at very high cost.

Imagine Yes does not automatically recommend the newest method, but the solution that explains the topic best and suits the brand.

From expert information to an understandable story

Five steps from expertise to film.

01

Understand topic and target group

We clarify what needs to be explained, what the target group already knows and which message must stick in the end.

02

Structure the content

We prioritize information, develop a clear line of argument and determine the right length and narrative form.

03

Develop script and storyboard

Expertise becomes voice-over text, dramaturgy and a text-based storyboard. A visual storyboard then makes the later film visible early on.

04

Produce

After approval we realize the film as animation, live-action filming, AI production or a suitable combination.

05

Finalize and version

Editing, music, sound design, voice-over, subtitles, language versions and different formats are completed for the planned channels.

Every phase ends with a clear approval point. This keeps content, quality, deadlines and budget reliably under control.

Concept is part of production

You don't need a finished script.

From briefings, expert conversations and existing documents we develop an explanation that works cinematically. 700+ explainer films produced, for a wide range of industries, target groups and levels of complexity.

One partner for all methods

Understandable for target groups, coherent for brands.

2D, 3D, live-action filming and AI are not separate worlds for us. We choose and manage the method that fits the task – and simplify without distorting the technical message or looking arbitrary.

700+
explainer films produced

Experience with a wide range of industries, target groups and levels of complexity.

2,000+
projects delivered

Concept, production, post-production and delivery as one connected process.

15+
years of film production

Experience with large corporations and topics in need of explanation.

4
methods, one partner

2D, 3D, live-action filming and AI – chosen by topic, target group and use.

In short

Frequently asked questions about explainer film production.

Get in touch

Let's make your topic understandable.

You have a complex product, a technical process or a service that can't be explained in one sentence? Gabor Brüning will personally discuss with you which story, visual language and production method fit your task. We usually get back to you the same business day.

Portrait: Gabor BrüningGabor BrüningYour central point of contact
Send an email +49 176 62077437film [at] imagineyes.de