Ketchum for IKEA – World Sleep Day 2025
Three distinct sleep and living worlds – playful, richly colored, atmospheric – furnished with real, available IKEA products and developed into short moving clips.
AI product worlds · still-to-motion
Task, idea, result.
Task
Stage three distinct sleep and living worlds with real, available IKEA products for World Sleep Day 2025.
Idea and solution
The rooms were completely redesigned, furnished with purchasable IKEA products and developed into short moving clips – without rooms having to be built and classically photographed or filmed.
Result and use
Three immersive campaign worlds as stills and short loops for the World Sleep Day campaign.
Our contribution: Concept · AI visual worlds · Still-to-motion · Methods: AI generation
A similar task?
Gabor Brüning will personally discuss with you which story, production method and setup fit your project. We usually get back to you the same business day.
Gabor Brüning